The always-on competitive desk for small online sellers.
Shelfhawk bundles the four jobs every marketplace operator does every morning — watching rival prices, guarding against shocks, scanning ad creative, and feeling out reviews — into one agentic console you can deploy in an afternoon, and one plain-language briefing you read with coffee.
- Always-watching agents log every rival move on Amazon, Shopify, and DTC.
- Autonomous repricing inside each marketplace's permitted ceiling.
- Anything above the threshold surfaces as a one-click morning ask.
- Priced for the operator running 50 to 5,000 SKUs — not the enterprise procurement team.
How it works
Three steps from rival move to your counter-move.
- We watch your rivals 24/7Price, stock, creative, and review signals captured the moment a rival changes any of them.
- You get a daily threat briefingA plain-language morning memo of what moved, what went dark, and which SKUs are about to swing.
- You ship a counter-move before lunchOne-click approve a price nudge, a reorder, or a creative swap — all logged with before/after.
The desk
One console. Four watch surfaces.Every morning, one briefing.
01 · Price watching
02 · Stock surveillance
03 · Ad-creative tracking
04 · Review monitoring
Theme on last 14 reviews: \"too sweet\".
Overnight · what you sleep through
While your shop is closed, four agents are working.
Each event is timestamped, scoped to a SKU or listing, and logged with enough context to decide, not just to notice. Repricing decisions stay inside the marketplace's permitted ceiling — anything else is queued for you.
- 21:30IngestCatalog sync — 1,284 rival listings indexed.
- 23:50Price watchRival A lowered SKU #17 by 4.2%. Floor still respected.
- 01:14Stock watchRival B on "Aurora 4-pack" — quantity 0. Quiet since 23:02.
- 03:02Ad watchNew sponsored brand video on Rival C — angle: gifts under $30.
- 04:38ReviewsVelocity dip on your SKU #42 — 4 new 3-star in 48h, theme: "too sweet".
- 06:05RepricerApplied: nudge SKU #19 to $23.40 — within autonomous ceiling ✓
- 07:00BriefingPlain-language morning brief compiled for your sign-off.
The morning briefing
What you read with coffee.
Not a dashboard. A shortlist: what moved overnight, what needs a yes from you, and what your agents already handled inside the guardrail. Approve a tweak with a single click, defer the rest with a single click.
The stack
The cheap, integrated counterpart to fragmented enterprise tooling.
Legacy suites price out anyone who isn't a category captain. Single-purpose repricers solve one-quarter of the day. Shelfhawk bundles all four jobs into one watch surface, priced for the operator whose margin is the business.
Indie seller · Shelfhawk
Enterprise suite · legacy
FAQs
What people ask before they switch.
A few questions we hear from sellers currently stacking three or four point tools. If yours isn't here, write to us.
Email contact@shelfhawk.proIs Shelfhawk a repricer, an ad spy tool, or something else?
All three, and none of them in isolation. Repricing is one module — autonomous within the guardrails each marketplace permits, with anything beyond the ceiling surfaced for one-click approval. The other modules (stock, creative, reviews) feed the same daily briefing so a repricing decision is informed by what just changed on every front, not just price.
What marketplaces do you cover on launch?
Amazon (Seller Central + Vendor), Shopify, eBay, and most public DTC storefronts. Walmart and Etsy are on the roadmap; a single Shelfhawk install can mix marketplaces per SKU.
How is this different from legacy enterprise suites?
Those suites sell on annual contracts priced for category captains — typically four figures a month before a single SKU is monitored. Shelfhawk is priced for the operator running 50 to 5,000 SKUs as their day job. You get the same watch surface (price, stock, creative, reviews) bundled into one desk, not as four separate tool seats.
Can it actually change my listings?
Yes — within each marketplace's permitted guardrails (Amazon's autonomous repricing ceiling, eBay's shipping rules, Shopify's app-stored API scopes). Anything outside the guardrail is flagged for your single-click approval, never silently applied. Every change is logged with agent, reason, and before/after.
What does the morning briefing look like?
A short, plain-language list: what moved, what went out of stock, which rival launched a new creative, which SKU slipped or surged in rating, and which suggested tweak or reorder you can approve with one click. No dashboards to learn — it reads like a morning memo.
The desk is open
Switch your competitive morning from four tabs to one briefing.
We open new accounts in waves so we can onboard you properly. Tell us about your shop, the marketplaces you sell on, and what you'd like Shelfhawk to watch — we'll be in touch with the next intake date.